{"id":47,"date":"2015-03-15T11:27:24","date_gmt":"2015-03-15T11:27:24","guid":{"rendered":"https:\/\/altamira.id\/blog\/?p=47"},"modified":"2018-08-17T07:41:17","modified_gmt":"2018-08-17T07:41:17","slug":"social-media-pr-trends-2015","status":"publish","type":"post","link":"https:\/\/altamira.id\/blog\/social-media-pr-trends-2015\/","title":{"rendered":"Social Media & PR Trends 2015"},"content":{"rendered":"

\u201cThe first step in knowledge is to listen, then to be quite and attentive., then to preserve it, then to put it into practice, and then to spread it.\u201d \u2013Sufyan bin \u2018Unayah-<\/p><\/blockquote>\n

 <\/p>\n

Well, here it goes. A couple days ago, my office sent me and one of my officemate to an halfday seminar entitled \u201csocial Media and PR Trends 2015\u201d. This seminar was held by Perhumas (Perhimpungan Hubungan Masyarakat Indonesia). As a public relations practitioner, we have to emphasize our skills due to our daily activities in PR task. These seminar provide us new knowledge, new sight, and new perspective, especially about social media for PR.<\/p>\n

Then, why social media? Nowadays, people love to share. Photos, activities, food, travel places, pets, videos, and so on. And, what tools is the most effective to send it across? The answer, is the only one, social media. Let\u2019s say facebook, twitter, path, instagram, pinterest, youtube, and the most professional one, LinkedIn.<\/p>\n

Without us knowing, those social media has been aroused in every activity in our social daily life. Including our job. Social media, now being the most effective tools on PR task. This should be realized that, we, as PR Practitioner can utilize it maximally.<\/p>\n

The seminar took 2,5 hours with 5 speakers, who were very expert in PR practices, from conventional to modern. This notes below is what I can share with you during the seminar. Hope it can give you any benefits inside. Please correct me if I do wrong. And, lets updating our status \ud83d\ude00 Happy socializing with the media, people!<\/p>\n

SOCIAL MEDIA & PR TRENDS 2015<\/strong>
\nWhy social media?
\n\u2022 Because, now, people love to share
\n\u2022 Being the most effective tools on PR task in this age<\/p>\n

Moderator:
\nHery Kurniawan (VP – CEO Office & Community Relations Group Head at PT Bank CIMB Niaga)<\/p>\n

Pembicara:
\n1. Sapto Anggoro (PT Binokular Media Utama)
\n\u201cChallenges of Managing Corporate Image in Digital Age\u201d
\nsapto@anggoro.id
\n\u2022 Penting: Effective Monitoring
\n\u2022 Dalam sosmed, bukan banyak-banyakan content, tapi yang penting adalah bagaimana content Anda di-notice oleh influencer
\n\u2022 Media monitoring shows how corporate act<\/p>\n

2. Erik Meijer (Suaminya Maudy Koesnaedi, Strategic Brand Advisor at Ooredoo, Previous: Citilink, Garuda Indonesia, Indosat)
\n\u201cPR in the Digital Age and Some 2015 Trend Prdictions\u201d
\n\u2022 Social Media is a very cost efficient and effective tools to get your messages across
\n\u2022 Fun facts in Indonesia: Jarang ada pimpinan\/direksi korporasi yang aktif di sosmed
\n\u2022 Now, people spent less ad in TV, they migrate to digital marketing
\n\u2022 Risiko sosmed:
\n\uf0d8 Cyber bullying
\n\uf02d Contoh: Iklan \u201cKe Aussie lebih murah daripada ke Bekasi\u201d by Indosat
\n\uf02d Indosat dibully di sosmed karena iklan tersebut
\n\uf0d8 \u2018Frank\u2019 customer responses
\n\uf02d Customer menjadi sangat jujur di sosmed
\n\uf02d Sebab: orang bisa (berani) berubah saat di sosmed
\n\uf0d8 Unpredictable outcomes
\n\uf02d Inginnya outcomes yang seperti apa, justru yang diterima seperti apa
\n\uf02d Contoh: McD campaign \u201c#McDStories\u201d. McD inginnya customer share yang bagus-bagus tentang pengalamannya makan McD. But it goes horribly wrong. Look at some tweets below<\/p>\n

\"McD

McD Stories<\/p><\/div>\n

Sumber: http:\/\/www.businessinsider.com\/mcdonalds-twitter-campaign-goes-horribly-wrong-mcdstories-2012-1?IR=T&<\/a><\/p>\n

\uf0d8 High customer expectation
\n\uf02d Dengan kemudahan, kecepatan dan sifatnya yang mobile, keberadaan sosmed juga meningkatkan ekspektasi dari konsumen, misalnya respon yang cepat. Jika lambat merespon, konsumen semakin protes
\n\uf0d8 Human error
\n\uf02d Typo, salah info, dll
\n\uf0d8 Competitive counters
\n\uf02d Adanya komentar pembandingan perusahaan\/korporat dengan kompetitor
\n\uf0d8 Blackmail
\n\uf02d @triomacan2000, dll<\/p>\n

\u2022 Keyword for Digital Marketing in 2015
\n\uf0d8 Content marketing
\n\uf0d8 Responsiveness
\n\uf0d8 Mobile
\n\uf0d8 Cross-device targeting
\n\uf0d8 The \u2018Internet of Thing\u2019 (IOT)
\n\uf0d8 Social commerce
\n\uf0d8 Video
\n\uf0d8 Visual over text<\/p>\n

\"Erik

With Erik Meijer \ud83d\ude1b<\/p><\/div>\n

3. Dr. Nia Sarinastiti (Akademisi dan Praktisi PR)
\n\u201cSocial Media & PR Trends\u201d
\n\u2022 3 simple guiding principles: be seen, be heard, be respected
\n\u2022 2 things to remember: the process and the routine
\n\u2022 1 important: it begin and end with you
\n\u2022 5 steps to becoming a socially credible leader
\n\u2022 Best socmed for personal branding: LinkedIn, register now
\n\u2022 \u201cYour identity is your most valuable asset\u201d \u2013 Eric Schmidt, Chairman Google<\/p>\n

4. Budi Putra (CEO Jakpost Digital)
\n\u201cCorporate Communication in Digital Era\u201d
\n\u2022 When in crisis management, corporate has to open, share what you have done, and what will you do
\n\u2022 Best practice in crisis management: Crash of AirAsia QZ 8501
\n\uf0d8 First thing first: the CEO comes up, say sorry and controlling the evacuation
\n\uf0d8 They protect the families who were on board from the media
\n\uf0d8 Provide press room and all the information for media only from corporate crisis management team
\n\uf0d8 Turning the color of website into grey, shows their deep sorrow
\n\uf0d8 They tweets all their activities during the evacuation
\n\u2022 Worst case in crisis management: Lion Air delay
\n\uf0d8 No CEO
\n\uf0d8 Very late response
\n\uf0d8 Un open to publics
\n\u2022 Watch your content. Admin jangan hanya ngetweet doang, tapi juga harus punya wewenang untuk menjawab dan merespon semua pertanyaan dan komentar yang masuk
\n\u2022 As a corporate communication, shape your corporate image first before social media did<\/p>\n

5. Diana Abdullah Abubakar (Founder Killiney Voice Berliner)
\n\u2022 How spreads your messages
\n\uf0d8 Coventional media (printed media) to build trust
\n\uf0d8 Digital media to build awareness and engagement
\n\u2022 MEA 2015 sudah di depan mata, get ready, because sadly Indonesia is quite low
\n\u2022 Dalam sebuah korporasi, community engagement dan internal relations itu penting
\n\u2022 PR is not about hard selling. It\u2019s a softselling<\/p>\n

 <\/p>\n

\"As

As a Participant<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

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